Thursday, December 4, 2008

Intel loses interest in netbooks

When AMD said two weeks ago that it was not really that interested in netbooks, people in the know thought it was leaving the field to Intel.Apparently Intel is re-evaluating the Netbook market as possibly not the next big thing to hit the IT industry, even if it is making a lot of cash from the Atom processor.
Stu Pann, vice president in the sales and marketing group at Intel, said Intel thought Netbooks would be for emerging markets and younger kids, and there is some of that.
But the bulk of the Netbooks sold today are Western Europe, North America, and for people who just want to grab and go with a notebook.
In other words, the people buying them are going to want a better more powerful bit of hardware somewhere else.
Intel has worked out that if you own a netbook it is not something you are going to want to use every day. In fact it is probably unbearable to use longer than an hour.
For once it looks like Intel is following AMD which said it was not interested in netbooks because too many people were unhappy with the experience then were having with the gadgets.

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